Privacy Policy

1. Who We Are

SH/FT is a trading name of Shift / Future PR, a strategic marketing and communications agency based in Staffordshire, United Kingdom. We are committed to protecting your privacy and handling your personal data responsibly.

2. Data We Collect

We may collect personal information you provide directly – such as your name, email address and message – when you use our contact form.

We also collect anonymised usage data through analytics tools to help us understand how visitors interact with our website.

3. How We Use Your Data

We use the information you provide to respond to your enquiry and, where you have given consent, to send relevant communications.

We do not sell, trade or transfer your personal data to third parties without your consent, except where required by law.

4. Data Retention

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.

5. Your Rights

Under UK GDPR you have the right to access, correct or delete your personal data, and to object to or restrict its processing. To exercise any of these rights, please contact us via our Contact page.

6. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date.